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Home > Communication > A ‘PASEO’ Approach: Part 2

Regionally contextualized and integrated engagement, dialoguing, knowledge sharing and communication

Part 2: Spectrum of responsibilities and roles in a paseo approach

The achievements of the team are the combined efforts of each individual.

The key to a paseo approach is to identify the strengths and weaknesses of the peopled involved in a project so that the wide spectrum of responsibilities can be covered, gaps identified and filled.

Below is a list of concepts and attributes that are key parts of the paseo spectrum of responsibilities and tasks.  The list was deduced from CPWF program- and basin-level experiences. (See annex 1, which briefly presents four basin cases.)

The spectrum of the paseo responsibilities can be best described through a set of attributes in a person’s behavior and competencies and skills.  Both are equally necessary to move successfully along an impact pathway.  A clear impact pathway for a common goal within a program/project will enable the entire team to embody the paseo approach and will provide unified direction for their communications activities.  However, there could be a specific person on the team, the Paseo, who is responsible for ensuring that the paseo approach is adopted and who can be specifically held accountable for ensuring that these roles and responsibilities are filled and supported.

Necessary attributes for a Paseo and project team members include:

  • integrative, inclusive;
  • engaging, open; and
  • opportunistic.

Some key elements that are very basic and yet important to get right in a paseo approach are: respect, loyalty, transparency, honesty, and trust.

The set of competencies required in a team are listed below. Often, different members of the team will embody different competencies. The complementary role of a Paseo will fit within these competencies and strategize to maximize them.  The entire paseo approach requires everyone to have a clear and common understanding of the intended outcomes of the research.

  • Understand the environment, and context, and able to contextualize concepts, approaches, flexibility and adaptive management;
  • Understand the social capital in a group and the need for linkages to policy-makers, young professionals, corporate communications, etc. Connect people and making connections;
  • Know how to work with an impact pathway and a theory of change towards a common goal within a program/project;
  • Know and understand how to define and reach audiences and implementing partners;
  • Forge connections, partnerships and build and maintain relationships; and
  • Foster knowledge sharing, trust building, dialoguing and negotiating.

Paseos ensure that they are listening, learning and understanding internally before communicating externally.  Part four elaborates a series of paseo skill sets that build towards the competencies listed above.

Read the full document [PDF].